Turning Home Equity Into Opportunity
At HELOC360, we believe every homeowner should have access to their home's equity. We're here to simplify the process, provide expert guidance, and connect you with the right lenders.
Our Story
Founded on the belief that homeownership should unlock opportunities, not create barriers.
Why We Started HELOC360
After years of working in traditional mortgage lending, our founders saw how complicated and intimidating the home equity process had become. Homeowners with significant equity were struggling to access it, often getting lost in complex paperwork and confusing terms.
We knew there had to be a better way. That's why we created HELOC360 - to be the bridge between homeowners and the equity they've built, making the process transparent, educational, and accessible.
Our Values
The principles that guide everything we do
We believe in clear communication, honest advice, and no hidden fees. You'll always know exactly what to expect.
Your success is our success. Every decision we make is guided by what's best for our customers and their financial goals.
We're committed to providing exceptional service, expert guidance, and the best possible outcomes for every customer.
We empower homeowners with knowledge, providing the education and tools needed to make informed financial decisions.
Meet Our Team
The experts dedicated to helping you unlock your home's potential
Leadership & Management
CEO
Ken’s career began as an electrical engineer, where he improved operational efficiency by developing software to integrate data from multiple legacy databases. He later transitioned to creating software tools designed for marketing, focusing on website development, lead generation, and digital marketing. With a strong foundation in inbound marketing, Ken now leads REInvestor Guide, where he specializes in generating high-quality leads that connect seamlessly with lenders ready to close deals.
Founder
Bill Rice has over 20 years of experience in financial services, mortgage lending, and fintech. Before entering the industry in 2000, he served in the U.S. Air Force and worked in counterintelligence. Now, Bill is passionate about helping people gain financial control and freedom through sound advice and tools. He regularly shares his expertise through writing, speaking, and media appearances.
Content Studio Director
Julia graduated with a B.A in Journalism from the University of Michigan-Dearborn in 2018 and is now a Content Strategist for digital marketing agency Kaleidico. She produces and writes content that focuses on the mortgage sector, but also has experience writing about marketing, construction, and homeownership. When she’s not working, she enjoys reading, gardening, and playing with her cat. Learn more about Julia on LinkedIn.
Senior Account Manager
Sydney is a dedicated professional with a knack for strategic growth and a talent for spotting key opportunities. Originally from Denver, she relocated to Kansas City in 2015. In her professional life, Sydney excels at creating growth strategies that align with organizational goals. Sydney is also a creative soul. She has authored a poetry book and a children’s book, and she loves expressing her feelings through poetry and creating art.
Contributors
Contributor
Adam H. Douglas is an award-winning writer specializing in mortgage, real estate, and travel content. His work has appeared on Homefinity.com, BobVilla.com, and others. He lives in eastern Canada with his wife, three dogs, and an evil cat.
Contributor
Chris Bibey has 15 years of experience covering personal finance for outlets such as Discover Financial Services, Paychex, Outreach, The Motley Fool, and Neil Patel Digital.
Contributor
Freedom’s writing has appeared in global publications including The Independent Observer Magazine (US), The Independent (UK), The Telegraph (UK), The Chicago Sun-Times, The Los Angeles Times, The Toronto Star, The Baltimore Sun, The Jerusalem Post, The Atlanta Journal-Constitution, Forbes, YahooNews, and many more.
Contributor
Kevin Mercadante is a freelance professional personal finance blogger, and the owner of his own personal finance blog, OutOfYourRut.com. He has backgrounds in both accounting and the mortgage industry.
Contributor
Nathan Golden worked with the E.W. Scripps newspaper chain and in media relations before becoming a freelance writer. He’s written about insurance and mortgages for sites such as money.com, millennialmoney.com, and finder.com. Nathan enjoys making the nuances of financial products accessible to readers. He earned bachelor’s degrees in journalism and history along with a Master of Fine Arts in creative writing from the University of North Carolina at Greensboro. When away from the desk, he enjoys unplanned trips, classic novels, and spending time with family.
Contributor
Tim Lucas spent 11 years in the mortgage industry as a loan officer and processor, working with hundreds of mortgage consumers to find their perfect mortgage. He’s worked on mortgage loans for a broad spectrum of clients, from first-time buyers using a zero-down USDA loan to an NBA player purchasing a $5 million home. He’s been a homeowner since the age of 26 and is also an active real estate investor, with two single-family rentals in Oregon. He now leverages that vast, real-world knowledge to give consumers reliable, actionable advice. Tim has been featured in national publications such as Time, U.S. News, MSN, The Mortgage Reports, and more.
Our Mission
To democratize access to home equity by providing homeowners with the education, tools, and connections they need to make informed financial decisions and achieve their goals.
What This Means for You
Expert Guidance
Our team of mortgage professionals provides personalized advice tailored to your unique situation.
Vetted Partners
We work only with reputable, licensed lenders who meet our strict standards for service and rates.
No Hidden Costs
Our service is completely free to homeowners. We're compensated by our lender partners, not you.
Awards & Recognition
Recognized for excellence in customer service and innovation
FinTech Awards 2023
Mortgage Tech 2023
Consumer Choice 2023
Ready to Work With Us?
Join thousands of homeowners who have successfully accessed their home equity with HELOC360's help.
Free consultation • No obligation • Expert guidance every step of the way