Transparency Matters Explore Affiliate Disclosures in Detail
We believe in complete transparency about our affiliate relationships and recommendations
heloc360.com is a real estate research and education website provided by My Perfect Leads, LLC. heloc360.com is not a mortgage lender.
I'm passionate about teaching and guiding people to a better personal finance situation. To do this, I create an enormous amount of content, which takes time, resources, and money.
In order to finance these products and services for you, I use affiliate marketing and link to products and services. If you click on, subscribe, to purchase on these links then I am paid a commission.
I diligently review and attempt to only select and recommend products and services that I think are of high quality and value to you, my reader.
Our Commitment to You
Quality First
We only recommend products and services that we genuinely believe will benefit our readers.
Honest Reviews
Our reviews and recommendations are based on thorough research and honest evaluation.
Clear Disclosure
We clearly identify affiliate links and relationships throughout our content.
Your Best Interest
Our primary goal is to help you make informed financial decisions, not to earn commissions.
How Affiliate Marketing Works
What Are Affiliate Links?
Affiliate links are special URLs that track when someone clicks from our website to a partner's website. If you make a purchase or sign up for a service through these links, we may receive a commission at no additional cost to you.
No Extra Cost to You
When you use our affiliate links, you pay the same price you would pay if you went directly to the company's website. The commission comes from the company's marketing budget, not from your pocket.
Supporting Our Mission
These commissions help us maintain our website, create valuable content, and continue providing free educational resources about home equity and financial planning.
Types of Partnerships
Lender Partnerships
We partner with reputable lenders who offer competitive HELOC products. When you're matched with a lender through our service, we may receive compensation.
This compensation never influences our recommendations or the lenders we choose to work with.
Educational Resources
We may recommend books, courses, or tools that help with financial planning and home equity management.
These recommendations are based on quality and relevance to our readers' needs.
Financial Tools
We may affiliate with companies that provide useful financial calculators, budgeting apps, or investment platforms.
We only recommend tools that we believe genuinely help with financial management.
Professional Services
We may recommend financial advisors, tax professionals, or real estate services that complement our educational content.
These professionals are vetted for their expertise and commitment to client service.
Editorial Independence
Our editorial content is created independently of our affiliate relationships. We maintain strict editorial standards and never allow affiliate partnerships to influence our educational content, reviews, or recommendations.
When we write about financial products or services, our primary consideration is always what's best for our readers, not what generates the highest commission.
We regularly review our affiliate partnerships to ensure they continue to align with our values and provide genuine value to our audience.
FTC Compliance
In accordance with Federal Trade Commission (FTC) guidelines, we disclose that we may receive compensation when you click on certain links or make purchases through our website.
This disclosure is made in the interest of full transparency and in compliance with FTC regulations regarding endorsements and testimonials in advertising.
We are committed to honest and transparent communication with our readers about all aspects of our business model.
Questions About Our Affiliate Relationships?
If you have any questions about our affiliate relationships, how we select partners, or our editorial policies, we're here to help.
This affiliate disclosure is effective as of the date of your use of our website. We may update this disclosure from time to time, and we will post any changes on this page.